The Relations Between The United States And Cuba - 1487 Words

The turbulent relations between the United States and Cuba became more controversial since the Cold War. They reached their apex on 15th October 1962, when after realizing that the Soviet Union was developing missile bases in Cuba, President Kennedy started taking strong procedures against Cuba. Indeed in February 1962 he signed the Embargo, which has not yet been lifted but reached improvements after more than 50 years, in April 2015 during Barack Obama and Raul Castro presidency (Renwick and Lee, August 4, 2015). This report will look at the difficult relations between U.S and Cuba, giving an outline of the historical background, along with the explanation of the processes that guided the decision to normalise these relations. Moreover†¦show more content†¦Even though the United States had objections on Castro’s Communist philosophy, they accepted his regime (Suddath, April 15th, 2009). Nonetheless Castro’s government intensified commerce with the Soviet Union, nationalized U.S properties, and hiked up taxes on American importations; the United States answered by rising economic retaliation (Renwick and Lee, August 4, 2015). Another fundamental event on the relations between Cuba and The U.S was on January 3rd 1961 when The United States closed its embassy in Havana coming to an end with diplomatic ties with Cuba (Hudson, August 3rd, 2015). The worst period in their relations occurred when in October 1962, President Kennedy imposed the embargo on Cuba (Hudson, August 3rd, 2015). The slow process of normalising U.S and Cuban ties began secretly in 2013, but it became official only in December 2014, after 50 years of no diplomatic relations between the two countries. On December U.S President Barack Obama and Cuba’s President Raul Castro declared that they had exchanged prisoners to start the re-establishment of their diplomatic relations. This normalization of relations is a process that will continue for a long time, due to Cuba’s Human Rights matters and Havana’s request to maintain restraints on Cuba’s society and economy (Daily Mail, July 1st, 2015). On July 2015, President Obama released a statement on the

Product Team Cialis Getting Ready to Market - 780 Words

Differentiation Positioning Case: Product Team Cialis_Getting Ready to Market (HBS 9-505-038) The Actors: - Mark Babato, the executive director and global product team leader for Cialis - Rob Brown, the global marketing director from Lilly - Leonard Blum, vice president of sales and marketing from ICOS - Sidney Taurel, Chairman of the Board, President and CEO of Lilly Problem Analysis: | |VIAGRA |CIALIS | |The effect |approx. 4 hours after dosing |36 hours after taking the drugs | |The absorption |Diminished when†¦show more content†¦Global Marketing Research (GMR) 2. Global Marketing Planning (GMP) 3. Global Marketing Sales Training (GMST) In the initial stage of new product planning, GMSO had two roles: 1. For research projects based on the ongoing input from the sales-reps visiting physicians and market needs identified by GMR 2. For projects that seemed to have medical effectiveness in Phase I and II clinical trails, GMP would forecast market potential to see whether these products should be terminated or moved forward. Competitors: Pfizer: - Expanding more RD resources - Known as marketing prowess - DTC advertising was an important part of communication mix Bayer with Levitra: - Very effective at lower dosage than Viagra (as low 5 and 10mg) - Designed trials to focus on showing good results in diabetic men - The duration was roughly the same as Viagra - Bayer has conjunction with GlaxoSmithKline to expand its sales force in US market QUESTIONS: 1. Who should be the target market for Cialis? - Someone who has been used Viagra but discontinued the usage, or in other words can be called as a â€Å"dropouts†, for some reasons which probably dissatisfied with it. - Based on exhibit 6, the average of ED patient are men starting from 50 years old which employed full time and married or have sexual partner. - Based on exhibit 7a,Show MoreRelatedProduct Team Cialis: Getting Ready to Market832 Words   |  4 PagesLecture 10: Product Team Cialis: Getting Ready to Market (case 12) 1-) The most relevant dimensions along which to segment the patient market for the Erectile Dysfuction (ED) treatment are demographic, psychographic and behavioral dimensions. With demographic segmentation, we divide the market into groups on the basis of variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality and social class. The prevalence ofRead MoreEssay Product Team Cialis Getting Ready to Market1277 Words   |  6 PagesProduct Team Cialis: Getting Ready to Market MKT Q1. In 2002, Viagra was the only clinically proven, FDA approved medication for Erectile Dysfunction (ED) on the market (Cialis – Dec 2003, Levitra – Sept 2003). Viagra had the highest brand recognition of any pharmaceutical product on the market. It had generated over one billion dollars in annual sales for 3 consecutive years since its introduction in 1998. In 2002, Viagra accounted for 5.3% ($1.73 billion) in sales of Pfizer’s annualRead MoreProduct Team Cialis: Getting Ready to Market Essay3273 Words   |  14 Pages1. What are the most relevant dimensions to use to segment the patient market for ED treatment? Select only the most relevant! The most relevant dimensions to use in order to create useful segments for Cialis are: 1. Age 2. Demographic Demographic Marital Status 3. Income 4. Education 5. Psychographic Psychographic Life Stage/Occupation (Student, Employed or Retired) 6. Values 7. Usage Patterns Firstly, age is a valuable dimension due to the strong positive correlationRead MoreCialis - Harvard Business School Case: Product Team Cialis: Getting Ready to Market1439 Words   |  6 Pages1.Problem StatementLilly- ICOS LLC is about to launch a new and innovative product intended to help men suffering from Erectile Dysfunction (ED). Because of the unique product features, Cialis - the product - has good chances of becoming successful even though it is entering a segment, where Pfizers Viagra is the undisputed market leader. In this context, Lilly- ICOS LLC must decide on a marketing strategy, in particular which groups to target and which positioning thus which communication strategyRead MoreCialis Case Essay9153 Words   |  37 PagesHARVARD BUSINESS SCHOOL 9-505-038 REV: JUl Y 2 8. 201 0 ElIE OFEK Product Team Cialis: Getting Ready to Market It was early 2002, and Mark Barbato, the executive director and global product team leader for Cialis, knew he faced a daunting task: launching a medicine for the treatment of male impotence in a market with an established leader-Viagra. 1 Not only had Viagra been generating over $1 billion in sales annually for its parent company Pfizer for three consecutive years, butRead MoreCialis Hbs Case986 Words   |  4 PagesProduct Team Cialis Getting Ready to Market 1.- What trends you think could influence positively and negatively the ED market? The usual market for medication has only main target audience: doctors. They are the ones that will need to be ‘sold’ on the product while patients will mostly take whatever they are prescribed. This case is slightly different due to the fact that 1) the brand Viagra has an unusual high awareness among patients, and 2) the influencing factor of partners is high. ThisRead MoreCase Analysis Cialis Essay1608 Words   |  7 PagesTracy Rucker Marketing Mid-Term 2012 March 1, 2012 Product Team Cialis: Getting Ready to Market Brief Background Erectile dysfunction’ is the failure to achieve and maintain an erection sufficient for satisfactory sexual experience. It affects 150 million men globally. In March1998, Viagra (Sildenafil) was the first oral medication approved for use in ‘erectile dysfunction. Viagra had a very successful launch with a total of 600,000 prescriptions filled in the first month (April 1998), andRead MoreCase Study - Cialis - Ready to Market6941 Words   |  28 PagesTable of Contents: Team Cialis A) Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 B) Situation Statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 C) SWOT analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 1. Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 a. Opportunities b. Treats 2. The Firm†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 a. Strengths b. Weaknesses D) Options Generated†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 E) Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦13 F) Suggested Plan of Implementation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 Read MoreStrategic Marketing Management337596 Words   |  1351 Pages215 221 223 223 230 236 241 246 248 250 251 255 261 4 Market and environmental analysis 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 4.10 Learning objectives Introduction: the changing business environment (or the new marketing reality) Analysing the environment The nature of the marketing environment The evolution of environmental analysis The political, economic, social and technological environments Coming to terms with the industry and market breakpoints Coming to terms with the very different future:

Movie Analysis Mrs. Doubtfire - 1629 Words

Introduction Health practitioners must understand that family systems play a role in the health of the individual family members. For example, in a household with increases tension children might present with physical manifestations of anxiety. Further, the belief system of the family can have an impact on the healthcare decision making. To better understand family systems and roles the film Mrs. Doubtfire will be utilized as a case study for family assessments. Movie Setting and Story The film Mrs. Doubtfire is about a family who is in some turmoil. The mother (Miranda) of the family has requested a divorce from the husband (Daniel) and has denied him custody of their three children (Lydia, Chris, and Natalie). In response, the husband chooses to dress up as an elderly woman and is hired as the housekeeper and children’s nanny (Mrs. Doubtfire). The film portrays divorce using a comedic element. After the Mrs. Doubtfire is revealed to be the husband in disguise the mother petitions the court and is granted full custody. However, the children do not adjust to this change well. The children’s difficulty adjusting to the change prompts Miranda to seek out Daniel to change the custody arrangement. At the end of the movie, it is revealed to the children that the father will continue in his caregiving role without a disguise. Assessment of Movie Family This family is an upper-middle class Caucasian family living in an urban environment. The parent’s divorce has impacts on theShow MoreRelatedTelemetry 1011124 Words   |  5 Pages[pic] Movie Family Analysis Submit by 2359 Sunday of Week 1. |Name: | |Date: | | Overview Choose a movie from the provided list. Watch the movie, focusing specifically on the family unit featured in the film. Compare and contrast the movie family’s characteristics and behaviors to the assessment criteria introduced in the class notes and readings from the

Designing and Implementing Paperless †Free Samples to Students

Question: Discuss about the Designing and Implementing Paperless. Answer: Introduction: The process of learning has become one of the most joyful and worthwhile experience. The learning programs and the information mastery has been useful in my learning life and will be of great help in my career life and my life generally. This reflective journal focuses on the learning experience to assess what we have learned from the challenges faced in efforts to overcome business challenges. The learning process is featured concerning what worked well or what did not work well as a learner. Some of the learning aspects were so welcomed in my learning experience while others still need to be rectified for better achievement of results. In the field of commerce that is closely related to the business world, I have been able to interact, learn, and gain new experiences on how to handle business challenges. My desire to become a successful business person, driven by the virtue of entrepreneurship has kept me moving and always focussed to learning new experiences on how to venture in n ew innovative businesses. This article explains the importance of the learning experiences I have gained while in the coursework and interactions from the successful business people in the business world. The current advancement in technology has necessitated numerous alterations in the learning process which requires one to be on the know-how of the computer so as to develop the necessary learning skills. This is made possible by having the required tools such as the tablets and the laptops which help in keeping one updated and enhances the learning process (Hesser Schwartz, 2013). By the end of the learning process, I was able to concentrate on a certain subject for quite long hours than before with a focused mind to understand the content unlike before whereby I could not withstand staring at a book or reading material for more than an hour. I realized the importance of the learning gadgets which include the laptops and that they are not only meant for entertainment but for enhancing the learning process. A good learning experience, especially in this dynamic world of technology, can be a great and wonderful experience since it can create engaging, relevant, and notable educational experiences which address certain challenges faced by the learners. The learning experience is beneficial especially to people who would want to get involved in business transactions since the trend is ever-changing and this helps one to become accustomed to the business world dynamics without a struggle (Kao et al, 2014). The learning experience also helps one to widen their minds in terms of business dealings hence able to identify the emerging opportunities to venture into. Thus, the learning experience should be improved and make it more effective. The learning experience has great value in a persons life generally. Firstly, it ensures that one is fully-equipped with the current trends in the world. One cannot engage in a business that they are not aware of the dynamics involved in the kind of business they would want to venture into (Johnson et al, 2012). Again, the learning experience enables one to evaluate the kinds of businesses that are easy to carry out and the requirements needed thereof. One is able to assess the type of risks each business is prone to and the amount of capital required to start a certain business. The learning experience exposes one to many kinds of people such that it becomes easy to transact a business with all types of people with different backgrounds. The learning experience enables one to choose a course wisely based on their talents and areas of interest. As one develops a learning experience, he or she is able to identify the kind of course which they can fit better and put their whole efforts towards improving on those areas and leave alone those that they are not talented in (Ellaway et al, 2014). The relevance of the course is determined by the learning experience in such a course. This will help one to choose a course which they feel will benefit them the most and which their passion is directed to and this guarantees good performance in such a course. It helps one to prioritize their time and activities wisely. The setting of priorities are important aspects of learning which enables one to attend first to the important things and give significant attention to them to avoid unnecessary mistakes. The proper scheduling of events with their appropriate time is significant towards the success of all my ambitions to become a successful business person and a decision maker in matters that require prompt action. Working without any set or established priorities leads to the creation of conflicts and the establishment of petty mistakes that leads to business failure. My ability to make the right priorities and assign the correct time would help me become the best decision maker in my commerce profession. The learning experience is a good determinant of the kind of career one is likely to engage in future. Through learning, one is able to discover their talents and abilities to perform in a certain area and this guides the type of career to choose. The areas of interests are vital since one realizes that there are some areas which they can perform better than others (Shek et al, 2015). This helps to eliminate those that are difficult to understand or are of less interest. It also helps to identify the areas which may need to be improved in future. During the learning process, I was exposed to various lifestyles, languages, and cultures which played as an adventure kind of life. Thus, transacting business with various people and business environment was somehow enhanced. Having a wide range of knowledge and information is useful in the organization as the ability to solve critical issues is advanced. During the learning process, I interacted with many people from different backgrounds and this will help me to adapt to new challenges and environments. I read about how to set both short and long-term goals and the merits of each. I heard of the various business expositions and seminars and the advantages of attending them. My objective of learning commerce principles is assisting me realise and exploit my full potential of the dream to become a successful business manager. Evaluate what you learn Venturing into a business is a wise idea and a good way to build ones career. However, it requires one to first have the idea and be focused on evaluating the potential risks and benefits of running a certain business. It is also important to scrutinize the market structure and understand the potential competitors. My learning experiences can be viewed as a success, and not a failure. This is because I have been properly equipped with the right skills to scrutinize the underlying challenges that face a company and come up with amicable solutions regarding the problems. Doing a research on the market structure was a critical assignment since it is the determinant of any business success. Identifying the best business types and how they are run and the possible outcomes of the business was an important activity so as to assess whether to venture into such a business or not. Therefore, doing the activities in task one and two was designed to equip me with the right skills to solve business challenges, understand business trends and needs, and understand which business venture is right to invest by a business person. Explain Plan how this learning you will apply The learning will be useful in my career life. Having interacted with various people and cultures, I will be able to transact business without fear as it will be easy to analyse the business situations. I will also be able to consult business experts in any particular area of interest to expand my business ideas. Generally, the learning experience has enlarged my mind hence built both my personal and career life. Learning helps people both professionally in in their personal lives. I would apply my learning experiences in the creation and innovation of new business ideas that would thrive in the economy. Further, I would apply my learning experiences of conflict resolution approaches in the resolving of wrangles among any conflicting parties in the work place. Looking forward to become a family person, understanding the importance of tolerance and the facts that people show differences in their approaches to different matters, I would be tolerant and always understanding so as to bri ng peace in the family. Furthermore, learning the principles of conducting business and ensuring that it thrives would be helpful to me when applying such principles into practice. This practice would involve the laying down policies that protect the rights of everyone in the industry as well as ensuring that all the identified opportunities in the minimum risks and costs as possible. References Ellaway, R. H., Fink, P., Graves, L., Campbell, A. (2014). Left to their own devices: medical learners use of mobile technologies.Medical teacher,36(2), 130-138. Press. Hesser, T. L., Schwartz, P. M. (2013). iPads in the science laboratory: Experience in designing and implementing a paperless chemistry laboratory course.Journal of STEM Education: Innovations and Research,14(2), 5. Press. Johnson, L., Adams, S., Cummins, M. (2012).Technology Outlook for Australian Tertiary Education 2012-2017: An NMC Horizon Report Regional Analysis. New Media Consortium. 6101 West Courtyard Drive Building One Suite 100, Austin, TX 78730. journal of nursing education scholarship,11(1), 75-82. Press. Kao, A. B., Miller, N., Torney, C., Hartnett, A., Couzin, I. D. (2014). Collective learning learning arena for developing shared work practices. InAgency at Work(pp. 351-371). Press. Khan, A. I., Al-Shihi, H., Al-Khanjari, Z. A., Sarrab, M. (2015). Mobile Learning (M- Learning) adoption in the Middle East: Lessons learned from the educationally advanced countries.Telematics and Informatics,32(4), 909-920. Lamont, A. (2012). Emotion, engagement and meaning in strong experiences of music performance.Psychology of Music,40(5), 574-594. Najjar, R. H., Lyman, B., Miehl, N. (2015). Nursing students experiences with high-fidelity nursing students.International Journal of Nursing Education Scholarship,10(1), 255- Page, T. (2014). Application-based mobile devices in design education.International Journal of Mobile Learning and Organisation,8(2), 96-111. Press. Sharma, V., van de Graaff, S., Loechel, B., Franks, D. (2012). Extractive resource development in a changing climate: Learning the lessons from extreme weather events in Queensland, Australia. Press. Shek, D. T., Yu, L., Wu, F. K., Ng, C. S. (2015). General education program in a new 4- simulation.International Journal of Nursing Education Scholarship,12(1), 27-35. Press. Wanner, T., Palmer, E. (2015). Personalising learning: Exploring student and teacher perceptions about flexible learning and assessment in a flipped university course.Computers Education,88, 354-369. Press.